That’s the spirit!
“Erik was the glue. Without Erik we wouldn’t have found the partner we are fortunate to work with today – and then we probably wouldn’t be available in Iceland at all.”
Ish Spirits produces some of the best alcohol-free spirits of the entire category. Having already become a household name in Denmark, the brand set out to grow its product internationally.
Morten Sørensen, Founder of Ish Spirits, felt that their mission of mindful drinking would resonate with people abroad – and he was right. I helped him and their team find the right connections in Iceland.
“It’s all about finding the right partner. Aligning with this partner and growing with this partner. We enter markets, but essentially we work with people and we have made a very conscious decision only to work with like-minded people that we also enjoy drinking an alcohol-free cocktail with.”
Going from zero to 29 retailers in just a year, Ish Spirits is thriving in Iceland.
“Iceland is per capita one of our most growing markets. We are fortunate to work with a partner that really has a good attention to detail so we know our brand is in good hands.”
And the collaboration with Komu?
“It was easy and effortless on our behalf. We like being around good people and Erik most definitely falls into that category.”
